1/7/2023 0 Comments Nvivo word cloudWord Clouds: the Mullets of Data Storytellingĭata expert Jacob Harris believes that visualizations are a form of storytelling. But a crude approach to dealing with language is only one of the reasons why word clouds aren’t a viable form of visualizing data. With my degree in Linguistics, I shuddered at this butchering of a single concept into three words. The largest items in the cloud were New, Nz and somewhere down below (the words were ordered alphabetically) was Zealand. A cloud of popular blog topics occupied a quarter of their web page. In the search for interesting local blog posts, I opened Technorati, the Best Technical Achievement of that time according to SXSW. It was back in 2005, during my study abroad year in New Zealand. I still remember the first time I encountered a word cloud and was distinctly underwhelmed… If you are a manager, there is a high chance that you’ve encountered word clouds in reports on key company issues, such as customer service or employee satisfaction. “Every time I see a word cloud presented as insight, ![]() This article criticizes word clouds, the mullets of the Internet. ![]() The picture above depicts Paul McCartney wearing a mullet. Why word clouds harm insights Feedback Analysis
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